Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt...
Everyone seems to be getting an angle on the NFT phenomenon, figuring out how it fits into their creative output. Beyond the creative and marketing issues, what are the legal issues that ...
Instagram expert Jenn Herman did a deep dive into the five strategies that matter most for Instagram marketing at The 2022 NAMM Show. She reviewed how to utilize common tactics like Reels...
Video has become a critical success factor in marketing. In this session from The 2022 NAMM Show, Tracy Hoeft of Amplify 11 reveals what’s working in video marketing right now. Get a spec...
Looking for the latest strategies to drum up sales with Facebook and Instagram ads? In this session from The 2022 NAMM Show, Ayana Webb, owner of The Musical Webb, discussed the most effe...
In this NAMM U Online video session, author and columnist Bob Popyk explores how to turn online piano shoppers into buyers. He’s joined by website specialist Tom Folenta and Tim Paul of P...
How are artificial intelligence and artificial creativity impacting artists, musicians and content creators?
Find out in this fascinating, future-forward discussion hosted by A3E (Advanc...
Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt...
Everybody texts friends and family, but what about your customers? If you’re not harnessing text-message marketing, you’re missing out on powerful opportunities to get in front of the peo...
In this NAMM U Online video session, author and columnist Bob Popyk looks at selling pianos online, exploring everything from bringing keyboard buyers into your store through social media...
Are you looking for a fun, creative way to connect with your current customers and reach new ones? Look no further than TikTok, the video social networking platform with more than 1 billi...
Are you looking to increase your music lesson sign-ups, both locally and globally? Look no further than Facebook ads. Ayana Webb of The Musical Webb has grown her online piano program to ...