Frank Reda

Frank Reda began his career in the insurance business, where he honed his skills in customer service and sales—skills that would later prove invaluable in the music industry. In the 1970s, Frank was hired by Wurlitzer to manage their retail stores in the Chicago area. His leadership and expertise not only elevated the stores' performance but also played a pivotal role in training several key employees, including Ron Losby, who went on to hold significant leadership positions within the industry. Frank's contributions to Wurlitzer and the broader industry reflect his commitment to fostering growth and nurturing future leaders.