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AI for Music Retailers

AI isn’t just for big tech companies — music retailers small and large can leverage it, too! This session, presented by author and customer-experience expert Phil Mershon at The 2025 NAMM Show, introduces you to simple, affordable AI tools that can elevate your customer experience and drive more in-store engagement. From automating routine tasks to personalizing shopping journeys, Phil discusses how to put AI to work in ways that are both practical and impactful while providing hands-on examples and immediate steps you can take to start seeing results.

'Industry Insights' at The 2025 NAMM Show

How do we elevate our industry globally and get more people making music? Find out at this special opening NAMM U Breakfast Session from The 2025 NAMM Show with NAMM President and CEO Joh...

'Best in Show' Winners at The 2025 NAMM Show

The final morning of The 2025 NAMM Show closed out with "Best in Show," a roundup of the biggest products, services and technologies at NAMM. Moderated by Frank Alkyer of Music Inc. and U...

KPIs: The Dashboard Metrics to a Healthy Music Store

Trains, planes and automobiles all have dashboards filled with gauges, lights and warning indicators to make sure things are running smoothly. Have you ever wondered what a dashboard for ...

Advanced TikTok Strategies: Creating Content the Algorithm Favors

If you’re already familiar with the basics of TikTok, this session will show you how to take your content to the next level. Marketing expert Taran Gray helps you discover how to create v...

5 Ways to Make People Fall in Love With Your Brand on Social Media

Is your social media content no longer attracting new followers? Is it no longer inspiring passion among even your most devoted fans? If you have questions about how to define your brand’...

How to Use AI to Unlock Buyer Insights and Preferences

You can now use artificial intelligence to anticipate your customers’ wants and needs, sometimes before they’re even aware of them. Find out how at this eye-opening session from The 2024 ...

NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.