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NAMM U Sessions at The 2025 NAMM Show

The 2025 NAMM Show will offer more than 40 NAMM U sessions to help you grow your business. The program starts on Tuesday and Wednesday, January 21 and 22, with two days of marketing and finance workshops. Then, exhibit days (Thursday through Saturday, January 23 – 25) will feature NAMM U Breakfast Sessions, NAMM Idea Center sessions and more. Check out the complete NAMM U schedule, and plan your NAMM Show experience.

KPIs: The Dashboard Metrics to a Healthy Music Store

Trains, planes and automobiles all have dashboards filled with gauges, lights and warning indicators to make sure things are running smoothly. Have you ever wondered what a dashboard for ...

Advanced TikTok Strategies: Creating Content the Algorithm Favors

If you’re already familiar with the basics of TikTok, this session will show you how to take your content to the next level. Marketing expert Taran Gray helps you discover how to create v...

5 Ways to Make People Fall in Love With Your Brand on Social Media

Is your social media content no longer attracting new followers? Is it no longer inspiring passion among even your most devoted fans? If you have questions about how to define your brand’...

How to Use AI to Unlock Buyer Insights and Preferences

You can now use artificial intelligence to anticipate your customers’ wants and needs, sometimes before they’re even aware of them. Find out how at this eye-opening session from The 2024 ...

6 Proven Leadership Strategies to Grow Your Business

The only way to build a sustainable business is with good leadership. But building effective leadership qualities in oneself can be tough, and it starts by looking in the mirror. In this ...

Buying Smarter: Maximize Your Profits by Improving Your Inventory Mix

If you’re like most music retailers, much of your company’s money is tied up in inventory. Don’t let buying mistakes cut into your investment. Find out how to make smart purchasing decisi...

NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.