The 2025 Digital Marketing Playbook for Music Businesses

Digital marketing is constantly changing, and staying ahead is essential, especially in the music industry. Digital marketing expert Molly Mahoney of The Prepared Performer guides you through the latest updates for 2025 and shows you how to adapt your strategy to stay ahead of the curve as you grow your music business. She maps out the evolving customer journey and uncovers key opportunities in digital channels and walks you through actionable strategies from organic social to partnerships to AI search optimization.  This session leaves you with clear steps to pivot your marketing and drive real results.