NAMM Show Registration

Who Can Attend?

Whether you're a NAMM member, influencer, media, artist, educator, or other qualified attendee — you're invited to experience the energy of The NAMM Show.

If you work in the industry, support it, or are studying to be part of it, this is your place to connect, learn, and be inspired.

Register on September 10 and be part of the global gathering that moves music forward.

How do I get a NAMM Show Badge?

NAMM members, including exhibitors, distributors, and retailers receive badge allotments to invite employees, booth staff, endorsed artists, media, and other qualified attendees—making it easy to bring your team to The NAMM Show.

Members:

Begin by verifying and updating your company profile in NAMM’s Online Member Center. From there, head to the registration portal to claim your badge and send invitations. New this year: make sure all your employees are connected to your company account in the Member Center—this step ensures a smoother, faster registration experience for everyone on your team. Note: NAMM Members must be invited by their company to register.

Qualified Attendees & Individual Members:

Create or update your profile on namm.org, then register for your badge. Qualified attendees can be invited, or can create a profile to attend as a qualified attendee or individual member.

Content Creators:

Create your profile on namm.org, then get verified to receive your badge by reaching out to JohnD@namm.org.

Let’s make music, together.

Is Your Badge Info Correct? Here's How to Check

NAMM’s new online profile allows you to confirm your info and make sure everything’s in tune before you regsiter for The NAMM Show. To ensure your badge reflects the right company, double-check that you're connected as an employee of the correct organization. NAMM Members—your company name will pull directly from your Member Center profile, so now’s the time to log in and make sure it’s all accurate!

Who Is a Qualified Attendee?

Qualified Attendees are valued members of The NAMM Show community who help shape the industry beyond traditional exhibitor, member, or media roles. This group includes:

Artists and performers
Live sound and recording engineers
Non-member buyers and decision-makers
Music educators and academic faculty
Nonprofit professionals
College and university students
Additional verified industry roles

Each Qualified Attendee brings a unique perspective to The NAMM Show, helping to grow our global community of music, sound, and entertainment technology professionals.

Who Can I Invite with My NAMM Member Allotment?

As a NAMM Member, you have the opportunity to invite key individuals from your network to The NAMM Show. Here’s who qualifies based on your membership type:

Exhibitors may invite their employees, booth staff, endorsed artists, and qualified attendees.
Retailers and Affiliate Retailers may invite their employees, buyers, and other qualified attendees.
Manufacturer Representatives and Distributors may invite their employees, buyers, and qualified attendees.

Important Reminder:
NAMM Members may not invite other NAMM Member-eligible individuals. Each NAMM Member company must have an active, paid membership in order to receive its badge allotment and register its team.

What Is an Individual Member?

Individual Membership is available to professionals who contribute to the music, sound, and entertainment technology industry but aren’t part of a NAMM Member company. This includes:

Live sound and recording professionals
Contractors working with NAMM Member companies
Music educators and faculty members

Qualified individuals can apply directly through the NAMM Member Center. Individual Members receive a NAMM Member badge for The NAMM Show, along with access to exclusive year-round benefits designed to support your professional growth and connection to the industry.

NAMM Show Registration Guidelines

Access to The NAMM Show is a benefit of NAMM Membership. To exhibit or attend the 2026 event, all NAMM Member companies must maintain active membership through February 2026.

Getting Started in the NAMM Member Center
NAMM’s newly enhanced Member Center is your hub to manage membership, registration, and employee connections. All NAMM-eligible companies will use the Member Center to:

Confirm active membership status
Ensure company and employee profiles are up to date
Manage badge allotments and registration permissions

What’s New for 2026?

We’re excited to introduce a completely new registration experience, designed for simplicity, transparency, and security. NAMM has partnered with Maritz, the global leader in event registration, to provide a seamless, enterprise-level experience for all participants.

Through NAMM’s Member Center and new registration portal, you can now easily:

Verify or Create Your Account
Start at members.namm.org to create or update your profile.
Update Your Company Info
Confirm your company’s details and invite employees to connect—even if they’re not attending The NAMM Show, they’ll gain access to member benefits.
Assign a Registration Admin
NAMM Member companies with badge allotments will designate a Registration Admin in the Member Center. This person will manage badge invitations through the registration portal.
Register as an Individual
Not part of a member company? You can still invite your team and ensure everyone is properly identified. Or, if you’re registering solo, simply complete your individual profile and proceed.
Complete Registration
Once your membership is verified, head to the NAMM Show Registration Portal. You’ll be asked a few quick qualifying questions to ensure you receive the correct badge. You’ll also have the option to purchase tickets for special events like education summits, awards shows—and even our new Breakfast Express Lane.

NAMM’s upgraded system makes it easier than ever to connect your team, enjoy year-round member benefits, and gear up for an unforgettable 2026 NAMM Show.

For any questions regarding registration, please contact:
Toll Free: 800.767.6266
Local: 760.438.8001
registration@namm.org

The MUSIC Begins Here