Jeff Millar-Sax

Jeff Millar-Sax began his association with the music products industry as a consultant while developing a family of friends and companies he has proudly worked with over the years.  One of his themes during his interesting interview for the NAMM Oral History collection was “only at the NAMM Show.”  He established IMS Technologies to help retailers with their packaging and marketing of their products and as a result has been asked by several music organizations to speak on the topic to better equip music retailers with the tools they need to be successful.