Advanced TikTok Strategies: Creating Content the Algorithm Favors

If you’re already familiar with the basics of TikTok, this session will show you how to take your content to the next level. Marketing expert Taran Gray helps you discover how to create videos the algorithm favors to improve your chances of being featured on the For You Page. Gray does a deep dive into hashtag strategy, SEO ranking and trend application. You’ll walk away with a checklist and be confident in your TikTok strategy. Gray is co-founder of SocialPlay Digital, a creative agency focused on TikTok strategy for music and gaming companies. In addition to digital advertising, he’s also an award-winning musical theater composer.