NAMM Announces Results of Time Square Ad Highlighting Association’s National Wanna Play? Campaign and Benefits of Playing Music

The National Association of Music Merchants (NAMM) today announced the completion of a 40-day paid advertisement on the CBS “Super Screen” in New York’s Time Square highlighting the association’s national public awareness campaign called Wanna Play? and encouraging people of all ages to start playing an instrument.

The opportunity resulted in 960 airings over 40 days to an audience of approximately 1.5 million per day. The visibility also doubled the normal traffic to the campaign’s website while the ad was running, increasing public knowledge about the overall campaign and the availability of tools on the site to help people take the first step toward playing an instrument. The ad ran from June 3 to July 15.

The silent, 15-second video piece featured celebrity campaign supporters including actor Robert Downey Jr., actor Gary Senise and former N.Y. Yankees great Bernie Williams encouraging people to start playing music and to visit www.wannaplaymusic.com to get started.

About Wanna Play?
Wanna Play? is NAMM's national public awareness campaign designed to connect more people with the many proven benefits of playing music and inspire people of all ages and talent levels to become active music makers.

About NAMM
NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion international musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).