NAMM Retail Summit, Breakfast Session (Summer NAMM 2011), Chris White

Chris White, President/CEO of the White House of Music in Waukesha, Wisconsin is welcomed as the first industry retailer guest by Joe Lamond, NAMM CEO & President.  Watch as Chris shares his insights on how he and AIMM (Alliance of Independent Music Merchants) members are adapting to the 'new rules of retail.'