NAMM Retail Summit, Breakfast Session (Summer NAMM 2011), Joe Lamond and Robin Lewis

Retail is changing—fast. So is the Music Industry. That’s why the NAMM Retail Summit was created. This session focused on the critical changes taking place in retail and the vital information you need to stay in business—and thrive. NAMM President and CEO Joe Lamond sat down with Robin Lewis, co-author of the current best-selling book “The New Rules of Retail: Competing in the World’s Toughest Marketplace” in a frank, one-on-one discussion about the future of retailing. In the book, it’s predicted that 50% of all retailers and brands won’t survive the latest wave of change. A panel of industry retailers shared their thoughts on how they’ve adapted to the changing retail climate and how it’s impacted their future business plans. Watch for a behind-the-scenes glimpse into the retail trends that will become your essential roadmap to success.