Silvertone

The Silvertone brand story began with the sale of phonographs, electronics, and guitars through the Sears Roebuck catalog. By offering affordable instruments to millions of customers over the years, Silvertone guitars ignited a passion for music in countless teenagers during the 1960s. One of the memorable offerings of the brand was the solid-body guitars with “All-in-One” amplifiers built into the vinyl cases.