James Nicoloro worked in a few small piano shops in New England, learning the art of tuning and the skills of restoration. He was asked to provide a piano for a women, who was so pleased with the instrument she recommended James to a friend. Before he knew it, James was in business for himself, assisted by his aunt who had a small space he used as the first location of East Cambridge Piano in Massachusetts. He open in 1978 and has had some wonderful experiences in the industry, including a visit to the NAMM Show where he was introduced to Casio’s line of digital keyboards.