Jim Mack has had a long and successful career in the music and sound industry, which all began while in high school playing guitar and taking a keen interest in the business side of music. Jim worked in music retail, music manufacturing and as a rep before being hired by Keith Barr at Alesis in 1994. The company had released the innovative ADAT just a few years earlier at the NAMM Show and Jim was there for the big success of that product and the launch of others. With a focus on sales and marketing, Jim’s career included important contributions to TASCAM, PreSonus and Ashley Audi