Jim Lo Duca

Jim Lo Duca's father and uncle founded Lo Duca Brothers, a small music store in Milwaukee, Wisconsin, just before America entered World War II. With his uncle drafted, Jim's father, Tom, stayed to run the store, developing a successful accordion program that enrolled over 1,000 students and employed 30 teachers. Tom designed several durable, student-proof accordion models, later distributed by Sears under the Silver Tone brand. When Jim joined the family business, he managed the long-standing partnership with Sears, which spanned over 30 years and expanded the company to include the production and distribution of Italian wines. Today, the company thrives, selling both musical instruments and fine wines, a testament to the enduring legacy of the Lo Duca family.