Joe Reynolds

Joe Reynolds was born in the small, close-knit farming town of Vandalia in southern Illinois in 1938. His father owned a bustling radio and television store, also offering an eclectic mix of records and other small goods. Growing up in the store, Joe became an ace salesman, quickly mastering the art of persuasion, a position he thoroughly enjoyed and excelled at. Joe was told about an opportunity for a sales job at Midco International, a prominent music wholesaler company in nearby Effingham, just 30 miles east of town. In February 1966, Joe eagerly embarked on his career in the music products industry, where he swiftly forged lifelong friendships with esteemed music retailers such as Art Risavy Sr. at Swing City Music and Jack Goldman at Goldman’s Pawn Shop, among many others. By the late 60s, Joe had become one of MIDCO’s top-selling reps and was honored with a prestigious top salesman award from Yamaha. Simultaneously, Joe trained and mentored a new group of three sales reps, all remaining loyal to the company for an impressive 17 years. Even in retirement, Joe’s passion for music and salesmanship shines through, as he might still ask if you're in the market for a guitar or a set of drumsticks!