Big Ideas: Use Targeted Social Marketing

At 2015 Summer NAMM, Larry Bailin hosted the NAMM U Breakfast Session “No More Average Marketing—How to Cut Through the Noise.” Bailin, an Internet marketing pioneer, delved into what it takes for music businesses to succeed online and get more customers for less money. In this 2-minute clip from the session, he offers his advice for effectively using social media to promote a business.

“Imagine, for a minute, the information that Facebook has about every single person on Facebook—the amount of data they collect on what people post, what they like, who their friends are, where they live, what they do for a living,” Bailin said.

“You have to market granularly in social because you can. And if you don’t, you’re missing a huge opportunity.

​“Someone playing the guitar—there’s tons of those. And then inevitably, someone comments, ‘Hey, I wish I could play like you.’ Isn’t that an opportunity to put lessons in front of them? Isn’t that an opportunity to help that person? Guess what? You can market to that person. You can market based on that micro moment and find the people in a geography that post the things when they should know about you. That’s why social’s not going anywhere.”

Watch the entire session here. Note: You must be logged in as a NAMM member to view.