Latinoamérica Talks: The NAMM Show’s Global Appeal [Video]

At The NAMM Show, you’ll feel the energy of a truly international event, with industry leaders, business owners, brands, artists, media and music lovers from around the world connecting in one place. 

In this video, hear from attendees who traveled from Guatemala, Ecuador, Brazil and other Latin American countries to experience the thrill of it all — to explore cutting-edge music products, level up their careers with inspiring events and education sessions, and stay ahead of the curve in music industry trends. Hear why these attendees say The NAMM Show, coming this January 21–25, is a must-attend event for anyone working in the music industry!

Pablo Leon | Klavier Estudio | Guatemala

“I attend to meet people, learn and stay up to date with everything.”

• Klavier Estudio provides online music and audio classes, audio recording and music production, jingles, sound design for video and music for film.
   
• Pablo finds value in attending education sessions at The NAMM Show to stay current with the music industry.
   
• He makes the point that the industry changes quickly, so The NAMM Show is where he can go to stay up to speed with the latest industry advances.

Bianca Jhordão | PHX Instrumentos | Brazil

“I think all musicians and people who work in the music industry and who love music should come here.”

• Bianca is a singer, composer and guitarist in her band, Leela, and based in São Paulo. 
   
• Above all else, Bianca says she attends the show to make connections with people.

Cristian Valladares | Musiart Cía. Ltda. | Ecuador

“For me, The NAMM Show is about growth.”

• Cristian works with Musiart Cía. Ltda., an Ecuadorian company with more than 20 years of experience in the production of corporate, governmental, institutional and performing arts events.
   
• He says that being at The NAMM Show exposes him to many new ideas that can be implemented.
   
• He values the knowledge and technology that’s accessible at the show.

Floridalma Sanchez | Almacenes Musicorp | Guatemala

• Almacenes Musicorp is a distributor of musical instruments, audio equipment and accessories in Guatemala.
   
• Floridalma looks forward to attending The NAMM Show every year to meet with suppliers and discover new products.

Carolina Uhalde & Edgardo Muller | Digisolutions SRL | Argentina

“To have a personal relationship and meet face-to-face is good for business.” — Edgardo

• Digisolutions SRL is a digital audio store based in Buenos Aires. 
   
• Carolina and Edgardo have been attending The NAMM Show for more than 20 years and enjoy exploring the pro audio hall as well as pianos and other musical instruments on display.
   
• They agree that the show is a great annual opportunity to network and discover gear and create business for the year ahead.

Pedro Gehring | DB Series | Brazil

• Pedro values the show for the opportunity to network with current and future clients.
   
• He enjoys exploring the pro audio floor, especially the latest speakers and amplifiers.
   
• Pedro also says that attending The NAMM Show is helpful for learning market trends.

Are You Ready to Attend the Largest Global Gathering of the Music Industry? 

Register for The NAMM Show to join us January 21–25 for the world’s largest event for the music products industry. This is where music industry professionals from all corners of the world go to explore new music gear, connect with brands, grow their careers by attending education sessions, and experience live music events that are sure to inspire. We can’t wait to see you in the mix!

About the Author

Jessica A. Baris is a writer on the marketing team at NAMM and editor of Playback Blog. She shares member stories, covers The NAMM Show and collaborates with industry experts to create content that educates and informs NAMM members. Baris leads a musical life as a Latin dancer, growing singer and player of instruments, including castanets, clave and tongue drum.