How to Host the Ultimate Rock Camp

Rock camps have been part of the music lessons scene for years, but Menzie Pittman has taken to the concept to a new level. At his business, Contemporary Music Center, he not only hosts summer camps but also a year-round program that has put his store on the map.

At the 2014 NAMM Show, Pittman shared what it takes to succeed when hosting rock camps. He also looked at how they can lead to new ideas for a business and build your brand as an independent music retailer.

"In order to succeed with rock camps, it has to be genuine," Pittman said. "The higher quality you put in, the higher quality you get back."