Abby Kaplan

Abby Kaplan is the Vice President of Global Retail Sales for Shure Incorporated. Her approach to digital commerce and vertical marketing has helped the company expand its reach around the world. Her approach in supporting her dealers and focusing on their success has contributed to the meaningfulness of her position. Shure’s philosophy of the quality of products and people is echoed in Abby’s connections. Having had a deep passion for the industry since working for Alesis in the 1990s, she had witnessed many important changes and adapted to each with innovative ideas and endless energy. In addition to her role at Shure, Abby has supported the music and sound industry by serving on the NAMM Board of Directors.