Alfredo Flores Sr.

Alfredo Flores was born in Mexico in 1908 and moved to San Antonio, Texas with his mother and grandmother when he was a small boy. He took several jobs as a young man including a position with the Thomas Goggan piano company. His experience with the piano company provided Mr. Flores with the idea and contacts to open his own business. Alamo Music Exchange was formed in 1929, just months before the stock market crash. The store was able to withstand the Great Depression due to Mr. Flores’ dedication to customer service. Over the years the store grew in size and reputation, leading to expansion and a new building in the 1960s. That decade also saw his son, Alfredo Flores Jr., and his daughter join the business. Over the years several family members joined in working in the business including his daughter-in-law Tenchita and grandchildren, even great-grandchildren! During his 2009 interview, when Mr. Flores was 100 years old, he remarked on how proud he was to have been in the music business and how proud he was of his family for keeping the family business running.