Amy Kreider

Oral History Information

Interview Date
Job Title
Digital Marketing Director
Company Name
C. F. Martin Co.
Tags
C.F. Martin & Co., Guitars, Music Manufacturers, Social Media, Marketing, Music Retail, Menchey Music, WoN (Women of NAMM), Women in the Music Industry, Zeswitz Music

Amy Kreider has been passionate about music from a young age. She played piano, viola, and flute and later studied music business and marketing in college. These passions came together when she joined C.F. Martin & Company, where she focused on refining their marketing strategies. Her previous experiences in the repair department at Zeswitz and as a store manager at Menchey Music have given her invaluable insight into the retail side of the industry, helping her approach the marketing of Martin guitars with a deeper understanding of customer needs. Amy participated in the 2024 Women of NAMM (WoN) leadership summit, a yearly event designed to foster leadership development and expand participants’ professional networks.

 

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