Amy Kreider

Amy Kreider has been passionate about music from a young age. She played piano, viola, and flute and later studied music business and marketing in college. These passions came together when she joined C.F. Martin & Company, where she focused on refining their marketing strategies. Her previous experiences in the repair department at Zeswitz and as a store manager at Menchey Music have given her invaluable insight into the retail side of the industry, helping her approach the marketing of Martin guitars with a deeper understanding of customer needs. Amy participated in the 2024 Women of NAMM (WoN) leadership summit, a yearly event designed to foster leadership development and expand participants’ professional networks.