Cheryl Seppala has given the gift of music to countless students in her organ store over her career. She has never lost that spark in her eye that has encouraged her students to stay with...
Wayne Seppala was playing organ for shoppers at the Montgomery Wards in San Diego before he was a teenager. When the store stopped selling organs, he landed a job at Ozzie’s Music where h...
Maryann Sfarzo has always loved singing! She is fondly remembered in the Baldwin NAMM booth alongside Lowell Simpson as Mr. & Mrs. Baldwin. The two entertained attendees with songs as...
Ron Sfarzo may be the only interviewee within the NAMM Oral History collection who served as a police officer in California! Ron has been involved with music his entire life, with both h...
Jack Shallat was a professional violin player who landed several gigs with traveling bands in the 1930s and 40s. During that time he met Buddy Rogers and both men opened separate music s...
Shawna Shaner is the store manager and controller for Robert M. Sides Music stores in Pennsylvania and New York. With a fascinating background in medicine and law, Shawna grew up in a thi...
Billy Shaw and his wife Donna opened Desert Piano in Palm Springs after working in a series of piano sales jobs, including one at Colton Piano where the couple met. Billy is well known in...
Billy Shaw and his wife Donna opened Desert Piano in Palm Springs after working in a series of piano sales jobs, including one at Colton Piano where the couple met. Billy is well known ...
Andy Shearer along with this dear wife Rowena, opened Shearers Music store in Hamilton, New Zealand in 1963. The couple began with a modest inventory but grew to include top brands of mu...
David Shearer is the youngest son of Andy and Rowena, the founders of the family business, Shearers Music. The first store opened in 1963 in downtown Hamilton, New Zealand. Since that ti...
Lynn Sheeley Jr.'s father opened a small piano store in east Tennessee in 1908. After serving in D-Day during World War II, Lynn returned home to work in the store, which he later took ov...
Mototsugu Shimamura grew a small Japanese music retail store into the country’s largest music retail chain. Shimamura Music has played a vital role in music education and the expansion of...
Tim Shirk likes to say he is a Tim at Tim’s Music and not the Tim. While not the founder, Tim is the general manager of the Sacramento area store, which focuses on band and orchestra sale...
Jeff Shrieve was playing drums in a rock band during the 1960s when he was offered a job at Muncie Music Center. Jeff was hired in 1968 and became one of the store's three road reps call...
Paul Shuffield opened a small mom and pop music retail store with his wife in 2008, just a few weeks before the bottom fell out of the American economy and retailing suddenly became much ...
Pete Sides has a great passion for the music industry; in fact it is in his blood. On his mother’s side a piano tuner can be traced back to the Mayflower and on his father’s side, his gra...
Carol Sides married into the Robert M. Sides Music Center family in the 1960s and soon became an important part of the company’s educational programs and music therapy activity. She work...
Peter Sides is the president and third generation of his family to operate the Robert M. Sides Music Center Pennsylvania. His grandfather opened the store out of his home, selling and rep...
Alysha Sides-Greevy grew up in the music store that her grandfather established in 1937 and has enjoyed working in music retail along side her parents and brother. The Robert M. Sides Mus...
Deanie Sigafoos began working for Prosser Piano when it was located on 6th Avenue in Tacoma, Washington. She recalls meeting the owners, Laurie and Duane Prosser, and how a close friendsh...
Jasbeer Siingh enjoys the people in the music industry. He lists working with the passionate people of the industry as one of the key factors in his own satisfaction in his job.
Marc Silber has had a series of music stores during his long and colorful career including Fretted Instruments, located in Greenwich Village, New York and Marc Silber’s Music in Berkeley,...
Paula Simmons wanted to create a shop where good quality instruments could be accessible to all those who came in the store. As a teacher, Paula was very interested in providing lessons ...
Michael Simmons is a co-founder of the Fretboard Journal and the author of several articles and books about vintage guitars and other fretted instruments. He began his career at Gryphon G...
Cindy Singer met her future husband, Danny, when they were young kids. They began dating in their late teens and were married soon after. Inspired by their love of dancing and music, they...
Myrna Sislen is a professional musician who took advantage of the opportunity to purchase a struggling music store and bring it back to being an active and beloved part of the neighborhoo...
Charles Slater had a rich background in music publishing, having worked with a number of companies before arriving at JW Pepper. At Pepper, Charles worked on many projects over the years...
Al Slivinski was in the third grade when a salesman visited his school with the pitch “you too can be an accordion player!” Al developed great techniques on the accordion that served him ...
Bob Smakula built his first dulcimer when he was 14 years old. Having grown up all around the roots music of West Virginia, Bob loved all aspects of musical instruments. Along with play...
Adrian Smale grew up in a very musical home. His mother played and taught piano while his father played the violin. He witnessed firsthand the joy music can bring a person’s life and, yea...
Allan Small played music as a young student and earned his degree in music education, then became a band director for almost a decade. As a band director in Pennsylvania he was involved ...
Ryan Smith remembers with pride the day in the 5th grade when he joined the school band playing drums. That special feeling of making music and being a part of something bigger than himse...
