Ellen Cavanaugh

Ellen Cavanaugh brought her innovative business ideas and skillful communication and marketing concepts to expand the historic brands that make up the Super-Sensitive Musical String Company. Formed in the 1930s and established on the Red Label line of strings, Super-Sensitive was purchased by Ellen’s husband in 1967 and the company moved from Chicago to Florida to focus on new markets and a new product line. Ellen played a key role in the company’s expansion into other accessories and musical products.