Greg Niven

Greg Niven was a gear-head at the perfect time - when technology was developing in the 1970s and the great synthesizer boom of innovation was on! He was working in the famed Harrods department store’s music department in London at the time. The store wanted to provide the latest innovations for its customers and Greg, being a musician, took the time to read and understand the manuals. As a result, Greg assisted several popular musicians, as well as actors and even members of the Royal family with the purchasing and set up of musical instruments. In 1999, Greg joined the team at Sound Technology first with a focus on software, then later Taylor Guitars, and Harman pro audio gear. Talk about the perfect person for the job!