James "Boom-Boom" McDonald

James McDonald was known simply as Boom Boom to his NAMM family. Following in the footsteps of his father, Boom Boom’s career focused on the trade show industry and early on he became involved with the NAMM Show. Soon, he became a part of the organization’s annual events. Boom Boom was never shy about the importance of customer service and how insisting that rules are followed may be the best way to provide such service to everyone fairly, a trait evident in his vast number of friendships within the music industry.