Laurie Abshire

Laurie Abshire found her way into the music products industry by chance but has become a proud and passionate contributor. Though not a musician herself, Laurie has always loved music, with fond memories of her father strumming his guitar. An unexpected opportunity to write a business plan for a guitar maker in Lafayette, Louisiana, launched her career. She later assisted in developing a guitar manufacturing plant and worked for a sheet metal company serving NAMM members. Since 2017, Laurie has led W-Music Distribution USA as CEO, overseeing brands like Warwick Basses and Framus, and finding fulfillment in her work within the music world. Laurie took part in the 2024 Women of NAMM (WoN) leadership summit, a yearly event designed to foster leadership development and expand participants’ professional networks.