Martyn How

Martyn How was the Commercial Director for the British string company Rotosound. Martyn and his brother Jason carried on the traditions of their pioneering father who started the guitar and bass string company in 1958. Martyn oversaw the sales and marketing for the company as well as performer endorsements and dealer relations. Martyn’s many stories of his life in the industry ranged in topic from Jimi Hendrix and John Entwistle to products such as their famed RS66LD swing bass string set to the company’s longest-running string set, which is for the ukulele.