Michel Dergham

Michel Dergham grew up immersed in the world of pro audio and musical instruments, watching his father, Chahoud, build a successful retail chain in Sāo Paulo. By the time Michel officially joined the business 16 years later, he had already developed an in-depth knowledge of their products and a strong connection with their customers. With a keen eye for innovation, Michel focused on enhancing the company’s marketing strategies and strengthening relationships with leading brands such as Yamaha, Harman, and Fender. His expertise played a crucial role in expanding their online presence, not just for the products they imported but also for the development of their own brand of accessories. In January 2025, Michel and his father shared their remarkable journey in a NAMM Oral History interview during the NAMM Show, reflecting on their contributions to the industry.