Pooja Talwar

Pooja Talwar's family background is rooted in the musical instrument and accessory industry in India. Her father, Vijay Talwar, began working for her grandfather’s wood-selling business as a teenager. Through research on wood types and cuts, Vijay and other vendors contributed to the growth of the violin parts industry in India. Growing up in the family business, Pooja took an interest in developing new products and accessories, such as instrument bags, to future grow the company. When her husband, Abhi, joined the team, the couple split the duties of director and worked side by side in all areas of the company.