Reiff Lorenz
Video
Oral History Information
Interview Date
Job Title
President
Company Name
Lorenz Music Publishing Company
Reiff Lorenz grew up in the music publishing business and, like his father and grandfather, Reiff is happy and proud to carry on the family tradition. The company was established back in 1890 with a focus on choral, keyboard, hand-bell, and instrumental music in support of church worship programs and ministries. Just a few years after the company began, its founder, E.S. Lorenz, published the company’s first subscription magazine called The Organist, which provided a variety of music in different styles and levels of difficulty for church organists. Over the years the company expanded to provide a large catalog of materials with a focus in recent years on music educational programs, a focus near to Reiff’s heart.