Seah Kok Hwa

Seah Kok Hwa was born in Malaysia and wanted to make music when he first heard the Beatles. His uncle gave young Seah a guitar and he learned to play some of his favorite songs. After working in the oil business for many years, he decided it was time to return to the roots of his passion. As a result, he opened his own music store, Sandman Guitar Centre, in 2008. That same year he attended the NAMM Show and gathered ideas from the Idea Center sessions as well as what he learned from visiting local Los Angeles area stores. Those ideas helped Seah to create a special vibe in his store, which has been an important element of the success of the store.