Yuichiro Yokouchi

Yuichiro Yokouchi was once referred to as "the world's largest guitar maker" by a music magazine, a tag line he has liked to use over the years. His OEM guitar factory in Japan was responsible for over 15,000 guitars a month at the peek of the Beatle boom of the 1960s. He attended his first NAMM show in 1965 in Chicago and became a regular attendee as his company grew and expanded its export business over the years.