Surviving the Tough Times

Before starting their store in the mid-1960s, Lauren Haas Amanfoh's grandfather went to his childhood music store and asked the owners how they survived the Great Depression. With their advice, he set up the business model that Royalton Music Center still uses today—through good times and tough times, Royalton has survived and thrived. More recently, it has adjusted to today's economy and boosted lessons, rentals and sales—at a time when many retailers are closing their doors. Lauren discusses several factors she attributes to her company's recent success: proven methods to bring more stability to the industry and ultimately bring music to more lives.