No More Average Marketing—How to Cut Through the Noise!

Online marketing is a jungle that can ravage budgets in the blink of an eye. It’s never been more critical for music businesses to know what connects with customers, and what doesn’t. In this NAMM U Breakfast Session at 2015 Summer NAMM, Larry Bailin showed what it takes to succeed online and get more customers for less money.

Bailin—who Yahoo’s marketing team called “one of the top minds in the business”—is an Internet marketing pioneer, best-selling author and digital pacesetter. He showed what it takes to cut through the noise online, identify the difference between opportunity and hype, and convert clicks to sales. You’ll discover why some brands get huge results by going beyond average, why local has become the new global and the truth about using social media for your business. Don’t accept average marketing again!