Why is video storytelling so important to music retailers? At The 2017 NAMM Show, Grant Billings of Steinway Piano Gallery of Naples stated that 80 percent of video viewers retain an asto...
During The 2017 NAMM Show, Kevin Cranley of Willis Music hosted a who’s who panel of music retailers at a special NAMM Idea Center session. Panelists included Sammy Ash of Sam Ash Music, ...
During The 2017 NAMM Show, Kevin Cranley of Willis Music hosted a who’s who panel of music retailers at a special NAMM Idea Center session. Panelists included Sammy Ash of Sam Ash Music, ...
In 2015, we had a traditionally minded retail manager who suggested we host a Black Friday promotion. Following the pattern of other boutique stores (a category in which most music stores...
Music lesson programs can seem like a no-brainer—get new students, keep them. But at The 2017 NAMM Show, music lessons expert Pete Gamber showed that it takes more than wishful thinking t...
Tim Pratt of Dietze Music recently expanded to a fourth location. And at The 2017 NAMM Show, he shared what he learned in designing the new store from scratch, covering effective store de...
At the 2017 NAMM Show, Cris Behrens, general manager of Summerhays Music, revealed his favorite social media campaigns from fellow music retailers. Watch the full video to view the winnin...
How the customers of tomorrow interact, engage and buy may look very different from what you see today. At The 2017 NAMM Show, award-winning marketing executive and author Larry Bailin ho...
How the customers of tomorrow interact, engage and buy may look very different from what you see today. At The 2017 NAMM Show, award-winning marketing executive and author Larry Bailin ho...
At the 2017 NAMM Show, Robert Christie of A&G Central Music shared changes he’s made to his repair business that have improved the customer experience—and the bottom line. Consider th...
The kids of Generation Z, also known as Post-Millennials and born in the mid-1990s to early 2000s, bring a whole new set of challenges to music teachers and parents. Gen Z students learn ...
Small music retailers don’t need big promotional budgets to become the go-to store in the community. At The 2017 NAMM Show, Tim Spicer of Spicer’s Music shared how promotions have driven ...
