Music retailers with empty lesson rooms, take note. At the 2016 NAMM Show, music lessons guru Pete Gamber revealed how to keep your lesson rooms filled with students whenever the lights a...
At the 2016 NAMM Show, Cris Behrens of Summerhays Music proved that you don’t need a big marketing budget to make a big impact. He updated his popular NAMM Idea Center session “Guerilla M...
From the start, Mason Music’s website has been the centerpiece of its marketing strategy. The site has generated numerous leads for the business, helping grow its lesson program to 650 st...
From the start, Mason Music’s website has been the centerpiece of its marketing strategy. The site has generated numerous leads for the business, helping grow its lesson program to 650 st...
“Three years ago, I was talking right here on this stage about the prospect of one-day delivery,” said Joe Lamond, NAMM President and CEO. “Now, we’re talking one-hour delivery—right to y...
Chuck Levin’s Washington Music Center gave its website a complete overhaul in late 2014. Soon after, the company’s online sales more than tripled, and in-store traffic spiked. During the ...
After purchasing Milwaukee’s Cream City Music in 2013, Brian Douglas’ first order of business was revamping the company’s website. Specifically, he aimed to create a more personal online ...
For Paige’s Music, online technology has been critical to business growth.
During the “NAMM Retail Summit” at 2016 Summer NAMM, Mark Goff, president of the Indianapolis school music retai...
David Kalt, founder of the online buying and selling platform Reverb.com, stopped by the “NAMM Retail Summit” at 2016 Summer NAMM. There, he shared what he sees the most successful Reverb...
At the 2016 NAMM Show, Liz Reisman of Creative Music Center outlined five steps she took to create a retail dream team and reduce employee-management issues. During the NAMM U session, Re...
You read this title correctly. With the right planning, delaying your company’s transfer of ownership could make sense. Still, that doesn’t mean you delay your succession planning.
Consid...
So often, real-life stories emerge from memorable events, and those stories get passed on for a lifetime. At my business, Wentworth Music, we’ve created such notable stories and a local b...
