At the 2016 NAMM Show, Fender CEO Andy Mooney joined NAMM President and CEO Joe Lamond for “Breakfast of Champions.” During the interview with Lamond, Mooney discussed his plans for the g...
Running a successful music lessons program comes with its challenges, namely missed lessons and cancellations. At 2015 Summer NAMM, Carol Cook of The Music Room in Palatine, Ill., shared ...
Is offering free shipping worth it? Consider the data. Recent research by Accent shows that 88 percent of consumers would be more likely to make a purchase from an online shop if it promi...
Is offering free shipping worth it? Consider the data. Recent research by Accent shows that 88 percent of consumers would be more likely to make a purchase from an online shop if it promi...
In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments...
In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments...
Is debt ever good for music retailers? It can be, according to financial gurus Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. At the 2015 NAMM Show, they discussed the ap...
Don’t miss out on your next big seller! Join Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, and a panel of music retail gear experts for this fast-moving Breakfast Sess...
Most companies have tons of creative buzz and big ideas. So why do some get game-changing results while others miss the mark? The answer: Successful companies have a process for turning c...
You know who your tough customers are—they knock you down, beat you up and leave without buying. They seek out the cheapest price online, then come to you to haggle. Here, Music Trades Ma...
Want practical ideas to improve your YouTube channel and video marketing? Jen Lowe of Boom Boom Percussion moderated this exciting panel discussion with three YouTube and video marketing ...
At 2015 Summer NAMM, Donovan Bankhead of Springfield Music hosted a motivating session on one of the best ways to drive traffic to your store: events. It featured a panel of retailers fro...
