You have great products and services that you’re eager to share with customers. But your messages will get lost in a sea of noise if you don’t have a proven communications strategy. And i...
How can you capture the imagination of a child, the attention of a teenager or the desire of a retiree — and make them customers for life? It all happens in a moment. Not just any moment,...
So, you want to hire cheap or free labor…doesn’t everyone?
Finding a student to assist in your business might appear to be a win-win option because you can offer them an educational exper...
Whether you’re a music retailer, brand or artist, you’ll want to know how to use branding professionally for success. This applies to both companies and personal brands.
I’ve been brandin...
In this NAMM U Online session, author and columnist Bob Popyk shares new ways to create online piano sales through your website — and also generate in-store customers. He's joined by pian...
What were the must-see products at The 2023 NAMM Show? Attendees found out at “Best in Show,” and discovered the biggest gear, services and technologies that are sure to make noise in the...
Despite the many challenges facing music businesses, the future's bright! And more than ever, your online shop can be a powerful tool for succeeding in this new era of musical instrument ...
In this exclusive NAMM U video session, author and columnist Bob Popyk is joined by a panel of experts, Ellen McDonald of Hartland Piano, James Harding of Riverton Piano and piano website...
In this exclusive NAMM U video session, author and columnist Bob Popyk is joined by a panel of experts, Ellen McDonald of Hartland Piano, James Harding of Riverton Piano and piano website...
Employment law is usually the last subject a business owner wants to hear about. But imagine this: You have an innovative idea for a business, and you build it from the ground up. Your en...
In this exclusive NAMM U Online panel discussion, author and columnist Bob Popyk explores effective ways piano and keyboard retailers can convert online searchers into customers. He's joi...
In this exclusive NAMM U Online panel discussion, author and columnist Bob Popyk explores effective ways piano and keyboard retailers can convert online searchers into customers. He's joi...
