We offer a promotion in April and May that not only keeps our lesson program bustling all summer long but also brings in a huge crop of new students.
Customers who purchase a package of 2...
Donovan Bankhead of Springfield Music shares his big idea: Use Google Apps to stay organized and improve your business. He's used this service at his music stores to do everything from sh...
During the holidays, you'll come face to face with more new customers than usual, giving you a chance to earn their current and future business. Here are 10 selling pointers to help you b...
The fourth quarter is here and, with it, Black Friday—the annual gunshot to start the race to Christmas.
This time of year can be challenging for independent music stores that don't have ...
When the recession hit, large retailers began offering more layaway promotions. Customers had become more price-conscious, and layaway made large purchases more justifiable in people's mi...
2012 was our best year ever. We also had our best December and our best fourth quarter to date. We had the benefit of a new, expanded showroom, which featured a laid-back vibe with living...
The back-to-school season is your single biggest make-or-break opportunity with music lessons. What you do to prepare during this period will ultimately affect your store’s lesson program...
The last several years have been interesting and trying times for the music business, but one thing has remained consistent: People want to play music. That's great news for us. We have t...
There are salespeople and then there are business development specialists. Some salespeople think they're successful because they have a title, a customer list and a few big-ticket sales ...
Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge the fourth quarter and holiday season. During his opening remarks, NAMM...
Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM Presiden...
Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM Presiden...
