Building Rapport is the process of establishing trust between you and your customer. People buy from people when they feel a sense of trust and connection. Your job is to connect with cu...
This is the customer's first contact, both with the store and with an individual Sales Associate. There should be an initial greeting to acknowledge that the customer has entered the sto...
Why have a selling method? Using a selling method ensures consistency in delivering quality sales and service to the consumer. As in any profession, the ability to deliver excellence is...
Bill Mendello is Chairman and CEO of Fender Musical Instruments Corporation. With his depth of experience and unique ability to understand and solve complex issues associated with enginee...
Henry Juszkeiwicz, CEO of Gibson Guitars, appears as a guest at NAMM U's Breakfast of Champions session, interviewed by NAMM CEO & President Joe Lamond.
During this NAMM U session, Alan Friedman of Friedman, Kannenberg and Co. revealed the keys to successful inventory management.
According to Friedman, inventory management begins with kno...
Marty Albertson became Chairman and Chief Executive Officer of Guitar Center, Inc., in 2004. He joined Guitar Center as a salesperson in 1979 and has held various positions of increasing...
Now that you have built rapport with your customer and have properly qualified their needs, it’s time to present options—your products and services—offer an irresistible choice and gently...
