3 Concepts of the Participative Selling Method for Music Retailers

Listen as George Hines, President of George's Music Stores, Inc., discusses the three key concepts of the Participative Selling method for Music Retailers, his sales training course:

1.  The Three “P’s” of Retail
2.  Physical Needs vs. Emotional Needs
3.  “Participative Selling” vs. Selling the Customer