FIRST LADY MICHELLE OBAMA, THE PRESIDENT’S COMMITTEE ON THE ARTS AND THE HUMANITIES, THE DEPARTMENT OF EDUCATION, AND THE NATIONAL ASSOCIATION OF MUSIC MERCHANTS TO HIGHLIGHT THE IMPORTANCE OF ARTS EDUCATION

A White House Talent Show, Capitol Hill Fly-in, and D.C. School Event will Showcase the Connection Between the Arts and Student Achievement

DC Fly In 2014_Savoy
Carlsbad, CA

WASHINGTON, D.C. – First Lady Michelle Obama, the President’s Committee on the Arts and the Humanities (PCAH), the U.S. Department of Education, the National Association of Music Merchants (NAMM) and a number of top performers and artists will participate in a series of events next week to showcase the importance of arts and music education to student achievement. The events will spotlight the Turnaround Arts initiative, a successful PCAH pilot program to help turn around low-performing schools, narrow the achievement gap, and increase student engagement through the arts.

In May 2012, the President’s Committee, in partnership with the U.S. Department of Education and the White House Domestic Policy Council, launched the Turnaround Arts initiative as a pilot program in eight “turnaround schools” across the country—public schools in the lowest-achieving five percent of their state that are receiving School Improvement Grants through the U.S. Department of Education. Over the last two years, the Turnaround Arts initiative has brought intensive arts education resources and expertise into the pilot schools and worked with school leadership to make the arts a pillar of their reform strategy. Interim evaluation results show that participating schools are demonstrating improved academic performance, increased student and parent engagement and improved culture and climate.

On Monday, May 19, NAMM will bring House of Payne’s Doc Shaw, Red Hot Chili Peppers’ drummer Chad Smith, former New York Yankee and guitar player Bernie Williams, award-winning folk duo Cathy Fink and Marcy Marxer, GRAMMY nominated music educator and guitarist Glen McCarthy, drummer Bob Bloom and music industry leaders to Savoy Elementary in Washington, D.C. for a Music Learning Festival.  Third, fourth and fifth graders will have the opportunity to play guitar, drums and ukulele with the visiting musicians. Savoy Elementary is one of the eight schools participating in the national Turnaround Arts pilot program.

On Tuesday, May 20, First Lady Michelle Obama will host students from Turnaround Arts schools across the nation and renowned performers and artists at the first-ever White House talent show. Students will perform and showcase their work at the White House, joined by the Turnaround Artists who have been volunteering with their schools to support their arts education. Artists participating in Tuesday’s White House event include Sarah Jessica Parker*, Chuck Close*, John Lloyd Young*, Damian Woetzel*, George Wolfe*, Alfre Woodard*, Troy Andrews (Trombone Shorty), Cristina Pato, Shane Shanahan and Kojiro Umezaki. Artists in attendance include Kerry James Marshall*, Kal Penn*, Frank Gehry, Clarence Greenwood (Citizen Cope), Jesse Tyler Ferguson, Doc Shaw and Chad Smith. (*PCAH Member)

On Tuesday evening, NAMM Foundation is hosting a “Celebrating Music Education” reception and dinner at the Library of Congress honoring the President's Committee for the Arts and the Humanities, Turnaround Arts and Kent Knappenberger, recipient of the GRAMMY Foundation’s Music Educator Award. Prior to the dinner, which will feature performers, artists, members of the President’s Committee, NAMM members and other arts organizations, there will be a red carpet photo opportunity. Invited guests include Alfre Woodard, Chuck Close, Damian Woetzel, John Lloyd Young, Kerry James Marshall, Chad Smith, Clarence Greenwood, Doc Shaw, Bernie Williams and Jesse Tyler Ferguson.

On Wednesday, May 21, NAMM will join with Rep. Suzanne Bonamici of the Congressional STEAM (Science Technology Engineering Arts Math) caucus, and several musicians for a Capitol Hill briefing and press conference to highlight the state of music education and the legislative priorities currently needed to offer every child access to comprehensive music education.

Studies show that when students participate in the arts they are four times more likely to be recognized for academic achievement, have higher GPA/SAT scores, and demonstrate a 56 percent improvement in spatial-temporal IQ scores. They show significantly higher levels of mathematics proficiency by grade 12, are more engaged and cooperative with teachers and peers, and are more self-confident and better able to express their ideas. These benefits are particularly pronounced in high-poverty, low-performing schools.

Below is a detailed schedule of events for next week. To RSVP or for more details, please contact Gabriela Melendez at gmelendez@skdknick.com or 202-464-6964.

SCHEDULE OF EVENTS

MONDAY, MAY 19

8:30 A.M. – 11 A.M. (EST)

WHAT:                       Making Music: President’s Committee on Arts and the Humanities Turnaround Arts School Savoy Elementary with “Music Learning Festival”

WHO:                         House of Payne’s Doc Shaw, Red Hot Chili Peppers drummer Chad Smith, former New York Yankee and guitar player Bernie Williams, award-winning folk duo Cathy Fink and Marcy Marxer, GRAMMY nominated music educator and guitarist Glen McCarthy and drummer Bob Bloom

WHERE:                     Savoy Elementary, 2400 Shannon Place SE

TUESDAY, MAY 20

2 P.M. – 4 P.M. (EST)

WHAT:                       White House Talent Show

WHO:                         First Lady Michelle Obama with participating artists: Sarah Jessica Parker*, Chuck Close*, John Lloyd Young*, Damian Woetzel*, George Wolfe*, Alfre Woodard*, Troy Andrews (Trombone Shorty), Cristina Pato, Shane Shanahan and Kojiro Umezaki. Artists in attendance include Kerry James Marshall*, Kal Penn*, Frank Gehry, Clarence Greenwood (Citizen Cope), Jesse Tyler Ferguson, Doc Shaw and Chad Smith. (*PCAH Member)

WHERE:                     White House, 1600 Pennsylvania Avenue NW

NOTE:                       This event is open press. Members of the media who wish to cover this event must RSVP to firstladypress@who.eop.gov by Monday, May 19, 2014 at 12:00 PM ET. Press who do not have a White House hard pass must include their social security number, date of birth, country of citizenship, current city/state of residence, and gender.

6:00 P.M. PRESET, 7:00 P.M. – 8:00 P.M. (EST)

WHAT:                       Red carpet photo and interview opportunity at NAMM Foundation’s “Celebrating Music Education” reception. Evening to honor the President's Committee for the Arts and the Humanities, Turnaround Arts and Kent Knappenberger, recipient of the GRAMMY Foundation’s Music Educator Award.

WHO:                         Invited guests include Alfre Woodard, Chuck Close, Damian Woetzel, John Lloyd Young, Kerry James Marshall, Chad Smith, Clarence Greenwood, Doc Shaw and Jesse Tyler Ferguson.

WHERE:                     Library of Congress, Jefferson Building, 10 First Street SE

CONTACT:                Abigail Gardner, agardner@skdknick.com, 202-464-6603

WEDNESDAY, MAY 21

11 A.M. - 11:30 A.M. (EST)

WHAT:                       NAMM and Congressional STEAM Caucus press conference, Hill fly-in and briefings on the importance of investing in music and arts education

WHO:                         Rep. Bonamici, RHCP’s Chad Smith, House of Payne’s Doc Shaw, former New York Yankee and Latin GRAMMY nominated musician Bernie Williams

WHERE:                     House Triangle, located in the grassy triangle on the House side of the Capitol's East Front on First Street SE

About the President’s Committee on The Arts and The Humanities
Created in 1982 under President Reagan, the President’s Committee on the Arts and the Humanities (PCAH) is an advisory committee to the White House on cultural issues. The PCAH works directly with the three primary cultural agencies—National Endowment for the Arts, the National Endowment for the Humanities and the Institute of Museum and Library Services—as well as other federal partners and the private sector, to address policy questions in the arts and humanities, to initiate and support key programs in those disciplines and to recognize excellence in the field. Its core areas of focus are education, cultural exchange, and creative economy. Under the leadership of the First Lady and Honorary Chairman, and through the efforts of its federal and private members, the President’s Committee has compiled an impressive legacy over its tenure, conducting major research and policy analysis, and catalyzing important federal cultural programs, both domestic and international. For more information, please visit http://www.pcah.gov/.

About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $16.7 billion music products industry and promote the pleasures and benefits of making music. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies located in more than 94 countries. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org, call 800-767-NAMM (6266) or follow the organization on FacebookTwitter and YouTube.


Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028

The Lippin Group for NAMM
namm@lippingroup.com
201.317.6618

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $19.5 billion music products industry. NAMM is comprised of 15,400 global member companies and individual professionals with a global workforce of over 475,000 employees. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music and advance active participation in music-making across the lifespan. For more information about NAMM, please visit www.namm.org.