Just Play! NAMM Foundation’s New PSA “Brings More to Life”

The NAMM Foundation’s 2014 public service announcement (PSA) titled “Bring More to Life” is now playing for potential music makers worldwide. The second TV-ready PSA in the “Just Play” campaign focuses on the power of playing music. NAMM members are encouraged to share the beautiful new NAMM Foundation PSAs in their stores, on websites, social media and with local TV and radio stations.

Portuguese and Spanish language versions of “Bring More To Life” are now running in South America and on Spanish language stations in the U.S. Since March 2013, NAMM’s Just PLAY campaign has been selected for free TV and radio airtime valued at $10 million. The campaign also appears on billboards in airports, malls and bus shelters. Internet banner ads direct viewers to the NAMM Foundation website.

“One of the jobs of an association is to create effective messages that promote the industry it represents,” said Joe Lamond, president and CEO of NAMM. “NAMM created the ‘Just Play’ PSA campaign to promote the benefits and fun of playing music to those who don’t currently play. It's now being seen all around the world. Using these high quality video, audio and print messages from NAMM our members can help create new customers and position their stores as the place to get started playing. We encourage all members to creatively use them in their diverse marketing efforts.”

The “Just Play” campaign features two TV-ready spots. The first “No More Excuses” encourages people of every age to let go of the excuses that keep them from learning to play a musical instrument and just play. This year’s “Bring More to Life” focuses on the power of music in people’s lives.

Members are welcome to play the PSAs in store, request free airtime from their local TV and radio stations, and share these spots on websites and social media channels. Assets including posters and videos are available at https://ww1.namm.org/news/articles/just-play.

Just Play spots “Bring More to Life” and “No More Excuses” can be viewed at: http://youtube.com/nammorg

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About The NAMM Foundation
The NAMM Foundation, supported in part by the National Association of Music Merchants and its more than 9000 members, is a nonprofit organization with the mission of advancing active participation in music making across the lifespan. The foundation funds scientific research, philanthropic giving and public service programs. For more information about the NAMM Foundation, please visit www.nammfoundation.org and follow on Facebook, Twitter and YouTube.