Why Have a Sales Training Program? (Live Session)
Video
George Hines, George's Music, Inc., leads a six-part series at the 2009 NAMM Show, entitled Participative Selling for Music Retailers - exploring key components of the sales process and providing a comprehensive overview of the skills needed for effective selling in a retail music store.
“Participative Selling for Music Retailers” is an effective process designed to maximize your relationship with your customers. When you increase the quality of your customer interactions, you greatly improve your competitiveness. Using a selling system gives you an enormous advantage over your competitors who do not employ a system.
During this first session, we will cover the Three P’s of Selling, Physical Needs vs. Emotional Needs, and the Art of Participative Selling.