Content from the Music Products Community

Do you want more effective marketing campaigns? It starts with a clear understanding of your target audience. By creating audience personas, you can gain vital insights into your customer demographics, psychographics and buyer habits. You can also better target where they are — and aren’t — and identify the right channels, content and marketing messages to reach them. In this insightful and entertaining session, Erin Kessler of Maple Leaf Strings walks you through how to use audience personas to improve your marketing strategy. 

Do you want more effective marketing campaigns? It starts with a clear understanding of your target audience. By creating audience personas, you can gain vital insights into your customer demographics, psychographics and buyer habits. You can also better target where they are — and aren’t — and identify the right channels, content and marketing messages to reach them. In this insightful and entertaining session, Erin Kessler of Maple Leaf Strings walks you through how to use audience personas to improve your marketing strategy. 

After a two-month-long renovation, NAMM's Museum of Making Music in Carlsbad, CA, reopens its doors to welcome back t...

At some point, every leader needs a reboot, whether you’re a seasoned veteran or new to the helm. Business changes, c...

Do you want to boost revenue, streamline operations and build resiliency in your music business, all while doing less? It’s not only possible but highly achievable — and a necessary part of growing a mature company. If you’re a business leader, owner or manager, check out this session from Jake St. John, head of operations for Ensemble Music Schools, and find out how to get your business running and growing without your constant supervision. Drawing on lessons learned from 46 music stores and schools across the United States, all of which operate with local leadership, St. John lo

How do you get more views and reach on your videos? In this exciting NAMM Idea Center double session, Tracy Hoeft of Amplify 11 outlines what’s working in video marketing on TikTok, Instagram and YouTube right now. Get specific, actionable insights that you can implement today.

How do you get more views and reach on your videos? In this exciting NAMM Idea Center double session, Tracy Hoeft of Amplify 11 outlines what’s working in video marketing on TikTok, Instagram and YouTube right now. Get specific, actionable insights that you can implement today.

On the banks of the Ohio River sits Jeffersonville, Indiana, the home of Maxwell’s House of Music. Owner Mark Maxwell...

What are the can’t-miss products at The 2024 NAMM Show? What do you need to check out before you leave Anaheim? Find out at “Best in Show,” the popular closing NAMM U Breakfast Session. You might even discover your next best-seller. Join Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, along with a panel of judges: music retailers and other gear experts. They’ll share their top picks from NAMM after shopping all corners of the show floor. And exhibitors, make sure to check out this session, too. You might be a winner! Check it out below.

Join author and columnist Bob Popyk for this exclusive NAMM U Online session. He's joined by fellow piano industry experts: Art Olson of Artistic Pianos, Bob Carbone of Piano & Organ Center and website authority Tom Folenta. Together, they discuss how how to find older adult and senior piano customers to grow your business.

With inflation, it’s trickier than ever to maintain — and improve — your profitability. Don’t let that stop you from boosting your bottom line! In this fast-moving session from The 2023 NAMM Show, Amanda Rueter, vice president of finance for Ernie Williamson Music, shared her top tips and tricks for identifying the levers in your business that can lead to improved profitability. Find out how all companies in the industry, whether you’re a retailer or brand, can go beyond the standard belt-tightening to start seeing returns from smarter expenses and investments.

Even simple management mistakes can chase away good people. Don’t let this happen at your business! In this session from The 2023 NAMM Show, Tim Pratt, president of Dietze Music, shared an insightful, helpful and entertaining look at the biggest mistakes managers and business owners make and, most of all, how to fix them (and prevent them from happening at all). Dealing with inflation and wage increases is hard enough. Don’t let management blunders complicate matters and leave you in a constant state of rebuilding. Be sure to check out this session, and leave with actionable ideas