You have great products and services that you’re eager to share with customers. But your messages will get lost in a sea of noise if you don’t have a proven communications strategy. And i...
How can you capture the imagination of a child, the attention of a teenager or the desire of a retiree — and make them customers for life? It all happens in a moment. Not just any moment,...
Whether you’re a music retailer, brand or artist, you’ll want to know how to use branding professionally for success. This applies to both companies and personal brands.
I’ve been brandin...
Whether you’re a music retailer, brand or artist, you’ll want to know how to use branding professionally for success. This applies to both companies and personal brands.
I’ve been brandin...
In this NAMM U Online session, author and columnist Bob Popyk shares new ways to create online piano sales through your website — and also generate in-store customers. He's joined by pian...
Walter Pawlikowski was born in Maruszyna, Poland, not long after World War II. His older brother John became a well-known violin repairman and luthier, which inspired Walter to follow in ...
The nineteenth meeting of the Conference of the Parties (CoP 19) convened Nov 14 – 25, 2022 in Panama City, Panama with NAMM member interests represented by Senior Policy Advisor Mary Lue...
Tanya Ogsbury was often brought to her father's banjo workshop as a small child. She later spent summers in the Colorado mountains with her father as he designed new and innovative banjos...
Leng Tshua has played an important role in the piano industry both in the United States and his home country, Singapore. His passion for music began when he was inspired by his aunt playi...
The last two years have yielded an abundance of innovations, seen on display during The 2022 NAMM Show. And on the last morning of the event, “Best in Show” revealed the new products, ser...
