Franco Guccini expanded his family’s cane business from basket making to producing reeds for musical instruments. As president of Marca: Aches Reeds Canas Accessories, established in 1957...
Dick Knaub served as president of the Rico Reed Corp. during the 1970s. He oversaw the reed manufacturer’s expansion into magazine advertisements and the company’s return to industry even...
R. Thomas Lockie’s grandfather started a small music store in downtown Los Angeles in the 1920s. The store was later owned and operated by Tom’s father who played “keep the store in busin...
Jean Francois Rico had an early interest in news photography, but following his grandmother’s passing, Jean began working at the company his grandfather had established, Rico Reeds. The c...
Marvin Snyder became president of Rico Reeds in 1976, after managing the cane plantations, which were used to make the reeds. His father worked with the Lockie family, who owned a chain o...
