Jean Francois Rico

Jean Francois Rico had an early interest in news photography, but following his grandmother’s passing, Jean began working at the company his grandfather had established, Rico Reeds. The company dominated the reed industry for many decades with a powerful sales force around the world and a steady stream of new and innovative products. Jean played a role in creating an advertising campaign and by involving the company in industry events such as the NAMM Shows. Jean followed the company during several changes and in 2008 was happy to report his pleasure in serving the company once again as Marketing Consultant for the D’Addario & Co., which now owns the famous brand of reeds.