Music retailers don’t have to be left behind in the connected world of Facebook, Twitter and Instagram. Social media lets you reach potential customers at a lower cost and in unique ways....
How many of you want satisfied customers? At the 2016 NAMM Show, Tracy Leenman of Musical Innovations challenged music retailers to go a step further. She shared the best practices that h...
How many of you want satisfied customers? At the 2016 NAMM Show, Tracy Leenman of Musical Innovations challenged music retailers to go a step further. She shared the best practices that h...
Have you invested in your music lesson programs and watched the money drain from your store, rather than go back in your pocket? At the 2016 NAMM Show, Joel Bertrand of Bertrand’s Music s...
What’s keeping you from getting found by the customers you want? Strap in and hold on as marketing guru Jeffrey Hayzlett delivers a bold, no-nonsense approach to driving change. Hayzlett,...
Even successful music retailers make common website mistakes—often unknowingly. Discover the top five website blunders and how they impact your online success. Most importantly, find out ...
At 2015 Summer NAMM, Brian Reardon revealed how a year-round promotions calendar helps create steady traffic and a balanced cash flow for his store, Monster Music.
According to Reardon, i...
At 2015 Summer NAMM, Mike Ross of Sweetwater Sound presented a big-picture session on making the most of your website—an issue that affects every music retailer and business owner, small ...
At 2015 Summer NAMM, Mike Ross of Sweetwater Sound presented a big-picture session on making the most of your website—an issue that affects every music retailer and business owner, small ...
In an eye-opening NAMM U session at 2015 Summer NAMM, Robert Christie of A & G Central Music revealed the many benefits of offering maintenance agreements. He covered the nuts and bol...
You’ve built a great business. You’re in the prime of your life. You don’t feel any pressure to start worrying about succession planning. What’s the hurry?
Unfortunately, tomorrow is prom...
What if student events could be more than just a highlight of your lesson program? What if they became community blockbusters that generated huge word-of-mouth advertising and made dreams...
