Master retailers came together at the 2014 NAMM Show to share their views on what it takes to be successful in the music retail business. During this session, George Hines of George’s Mus...
We’re living in a world of same-day delivery, instant price shopping and unprecedented customer expectations. Which music retailers are flourishing in this climate—and what are they doin...
Brian Reardon of Monster Music had his best sales month ever in March—better than even his best holiday months. During the NAMM Retail Summit at 2014 Summer NAMM, he explained his method ...
Paul Decker of Music Villa has kept his business thriving by constantly changing and adapting to his customers' needs. Over the past three years, he's refocused his product mix, restructu...
Tracy Leenman opened her school music dealership, Musical Innovations, in 2009—at the height of the recession. Since then, her business has grown by leaps and bounds. During the NAMM Reta...
Mike and Andrew Nehra run Vintage King Audio, a recording retailer that grosses nearly $40 million annually. The business keeps growing by uniting a community of audio professionals. “We ...
They say that running multiple stores means more work for less money. That’s because this is generally true. So, in true confessions style, I’ll share some things I’ve learned and dealt w...
It finally happened. My store received a one-star review on Yelp. One—stinkin’—star! I played back the incident that sparked this terrible review over and over in my mind.
We’d let a cust...
You’ve stocked your store with the right products. It looks fine, but you might be confusing customers and missing out on critical sales—all because of poor merchandising.
At the 2014 NAM...
Rock camps have been part of the music lessons scene for years, but Menzie Pittman has taken to the concept to a new level. At his business, Contemporary Music Center, he not only hosts s...
The school year is drawing to a close. If you have kids, you’re probably planning for their summer activities. But have you looked further into the future—to the day when your kids say “g...
What would you say if I told you that you could bring in more customers for as little as $250? If this sounds like a good investment, you should consider hosting a themed recital.
In the ...